Kit (formerly ConvertKit)
Built for creators selling products or courses. Visual automations, landing pages, and paid newsletter tools without enterprise complexity.
Best for
Creators and course sellers
MailerLite
Clean editor, simple automation builder, and approval flows that keep new lists tidy. Free tier covers early growth comfortably.
Best for
Simple newsletters on a budget
Brevo (formerly Sendinblue)
Email plus SMS and WhatsApp from one dashboard. Transactional email included, which helps small stores keep order emails reliable.
Best for
Stores that need email and SMS
ActiveCampaign
More advanced automations and CRM in one place. Site tracking and deal stages help when you move beyond a basic newsletter.
Best for
Growing lists ready for CRM
Mailchimp
Long-standing all-in-one with templates, basic stores, and audience tools. Familiar interface and lots of help docs for first campaigns.
Best for
First email campaign ever
beehiiv
Newsletter-native platform with built-in growth tools, referrals, and ad network access. Clean writing experience with paid subscription support.
Best for
Newsletter-first businesses