Brevo (formerly Sendinblue): honest review for beginners

Email plus SMS and WhatsApp from one dashboard.

Transactional and marketing email together means order confirmations and newsletters share the same deliverability setup.

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Pros and cons worth knowing

Honest trade-offs from testing Brevo (formerly Sendinblue) as a beginner. No fake praise, just what affects setup time, cost, and daily use.

What we like

Email, SMS, and WhatsApp in one contact record
Transactional email included, important for stores
Generous free tier with unlimited contacts
Drag-and-drop plus HTML code editor
Pre-built automation recipes

Where it could be better

Dashboard has many menus, takes time to learn where things live
Free plan adds Brevo branding
Template designs feel functional, not premium
Advanced segmentation requires higher plans

Pricing breakdown

What Brevo (formerly Sendinblue) actually costs

Approximate pricing based on public plans in early 2026. Check the official site before purchasing since prices change. Affiliate links may earn us a commission at no extra cost to you.

Prices checked May 2026

Free

$0/mo

Unlimited contacts
300 emails per day
Transactional email
SMS and WhatsApp campaigns

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Starter

$25/mo for 20k emails

No daily limit
No Brevo logo
Basic reporting
Email support

Try Brevo Free

Business

$65/mo

Marketing automation
Multi-user access
A/B testing
Advanced statistics

Visit Brevo

Affiliate disclosure: Some links on this page are affiliate links. If you buy through them, we may earn a small commission at no extra cost to you. We only recommend tools we would suggest to a friend starting out.

Who it is for

Should you pick Brevo (formerly Sendinblue)?

Small stores that want order emails and campaigns together and also plan to use SMS. Less ideal if you only send a weekly newsletter.

Quick check before you buy

→ Does it solve the one problem you face this month, not a future nice-to-have?
→ Can you commit 3 to 5 hours this week to set it up properly?
→ Does the lowest paid plan actually include what you need, or will you need the middle tier?

Our verdict

Brevo solves the split between transactional and newsletter tools early. If SMS is on your roadmap within six months, starting here avoids migrating later. Otherwise Kit or MailerLite is simpler.

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